MarketWatch: Cachaça's Moment
Leblon Cachaça, currently featured as one of the “Cachaça’s of the moment in the May/June issue of Market Watch is proof that Leblon Cachaça is here and that it is here to stay. “The caipirinha-cachaca’s signature drink- is driving the spirits sales. Leblon has introduced flavor variants, like honey and raspberry Caipirinhas.......
The growing number of cachaças hitting the market indicates further success for this Brazilian spirit. “It’s good that there are more brands out there teaching consumers about cachaça and the Caipirinha” says Leblon’s Luttmann. There is still more than enough room in the category for competition”.
